News Paws Invests 7m In Growth Plans



PAWS invests £7m in growth plans
29th December 2020

By Karen Pickwick

Graham Coxell, head of Paws Holdings (PAWS), aims to make the company Europe’s number one dog and cat wellbeing business

Paws Holdings (PAWS) – an online dog and cat petcare business operating in the UK and continental Europe under the, PetMeds and brands – has revealed a multi-million-pound investment to finance an ambitious growth strategy.

PAWS has raised more than £7m from ‘high net-worth individuals and family offices’ to achieve its aim to become Europe’s number one dog and cat wellbeing business and says it is looking to continue to consolidate other online brands within the ‘resilient and growing sector of pet parenting’.

The company is led by former Rowan Dartington chairman and St James’s Place executive board director Graham Coxell. After a career in financial services, he turned his attention to his passion for the care and welfare of cats and dogs. Graham, like everyone at PAWS, says he sees dogs and cats as important members of the family and is in the process of creating a business that enables owners to give their pets long and happy lives.

He said: “We know that becoming a pet parent to a dog or cat is good both for your mindset and emotional wellbeing. In these unprecedented times we feel there is a greater need than ever for pet parents to have a ‘best friend for life’ and a go-to place for all their pet wellbeing needs. We have a clear strategy laid out with this one purpose in mind and are already starting to deliver on it.

“We are clear that the market as it currently stands does not address the needs of pet lovers who see their dogs and cats as part of the family. Our customers believe their pets deserve the best care possible and we are going to help them provide it, so watch this space.”