News Paleo Ridge Extends Classic Range



Paleo Ridge extends Classic range
6th April 2021

By Karen Pickwick

Raw dog food business Paleo Ridge has extended its award-winning Classic range with the launch of Classic Mini.

A convenient range featuring five of Paleo Ridge’s best-selling Classic recipes, the collection is available in 250g, fully recyclable pouches.

Designed in handy portion sizes for smaller dogs and for easy storage, the newly designed packs make feeding raw as easy as possible. The Classic Mini range is grain-free, hypoallergenic and made from high-welfare meats.

Available as a hamper bundle or individually, the 80:10:10 complete range, which is suitable for fussy dogs and all life stages, includes:
• Classic Mini Beef, Rabbit and Duck
• Classic Mini Lamb Breast and Heart
• Classic Mini Beef Tripe and Chicken
• Classic Mini Lamb Tripe and Duck
• Classic Mini Turkey.

Recyclability always plays a pivotal role in the design process at Paleo Ridge and the Classic Mini collection is no exception. The new range has of colourful packaging that is fully recyclable in a domestic setting. It is delivered to customers in eco-friendly WoolCool thermal insulated delivery boxes, that can be collected free of charge, for reuse, once 12 liners have been amassed.

Tyler Daly, managing director of Paleo Ridge, said: “Whether our customers are out on long walks, on short stays away with limited freezer space or simply wish to have a more convenient pack size, the Classic Mini range will suit the evolving needs of our customers and their beloved pooches.

“Paleo Ridge Classic Mini offers raw feeding customer the optimum experience with no more smell, no more long defrosting times, and no more hassle in spending time portioning food out.  Customers can simply choose the flavour most suitable for their dog, get it out of the freezer, tear, thaw and feed.”