One Week To Go To Aqua 17



One week to go to AQUA 17
11th October 2017

By Karen Pickwick

Final preparations are under way as the AQUA 2017 trade exhibition gets set to open its doors at Telford International Centre on Wednesday next week (October 18th).

With a record numbers of exhibitors and the biggest showcase of new products yet, there will be lots to keep visitors busy during the aquatics and water gardening trade event, which takes place every two years.

More than 100 companies are planning new launches around the two-day show.

OATA Impact chairman Dr David Pool said: “We’re certain that time spent at AQUA 2017 will prove to be both memorable and valuable. A lot of planning and hard work has gone into organising this show and I’m confident visitors will have an enjoyable and profitable visit.”

Heritage Distribution is one company that acknowledges the benefits of exhibiting at the show and as a result has doubled its stand size. “We launched the company at AQUA 2013 and it was the ideal place to start the business,” said Andrew Werendel. “In 2015 we secured 50% more business at the show with more new customers on board. We can’t wait for AQUA 2017.”

For Tropical Marine Centre, the exhibition is an essential part of the company’s sales strategy. “AQUA is a great way to showcase new products to our target audience and get direct feedback from customers,” said Jayne Robb. “The show is very well organized, too, by a helpful and lovely team and that is a real bonus.”


On arrival at Telford International Centre, a large majority of visitors are expected to head for the New Product Showcase, which will have a huge presence at the exhibition. All entries in the Showcase, which is sponsored by pbwnews, will be judged by a panel of retailer judges on the first morning of the show.

In recognition of the growing importance of the New Product Showcase, the Awards will for first time presented to the winners at a sold-out AQUA dinner, in front of an audience of more than 600 people from the trade after the first day of the show.

There will 10 different categories making up the Showcase and Awards. They are:

•    POS/Merchandising/Support
•    Reptile
•    Pond Construction/Decoration
•    Pond Pumps
•    Pond Filters
•    Pond Food, Care and Accessories
•    Aquaria, Furniture and Decor
•    Freshwater Equipment
•    Aquarium Food, Care and Accessories
•    Marine Equipment.

As well as getting to see all the new products to be launched on to the market, visitors will be well looked-after during their stay. There are extensive catering facilities and everyone will receive a free tea or coffee and a lunch voucher. There is free parking next to the exhibition hall.

To register for free entry on the AQUA 2017 website ( where a full list of exhibitors can be also be found.

Opening times
Wednesday, October 18:

Thursday, October 19: 

Don’t miss the official AQUA 2017 catalogue with this month’s issue of pbwnews – out this week.