Nutriment Expands Raw Ranges

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Nutriment expands raw ranges
30th November 2018

By Karen Pickwick

Award-winning raw pet food business Nutriment is expanding its portfolio, including the launch of a new brand into supermarkets.

The Surrey-based business says the investment comes in response to consumer demand for further ‘uncompromising’ raw feeding solutions for dogs and cats from Nutriment.

The existing, Nutriment portfolio comprises a comprehensive range of raw cat and dog foods, including:
- Core – recipes for dogs and cats of all breeds and sizes
- Just – one ingredient, complementary meal solutions for supporting at-home meal preparations
- Dinner for Cats & Dinner for Dogs – raw feeding solutions for smaller, less physically active dog breeds
- Laverstoke Park Farm – organic raw meals for complete nutrition.

Nutriment has now created a new range, Support, consisting of five, new raw food products for dogs:
- Light
- Low Purine & Phosphorus
- Liver
- Kidney
- Recovery.
Low in fat and ‘highly digestible’, these recipes are specifically designed to provide nutritional support for ongoing health concerns more prevalent to today’s dogs.

“With an ever-growing emphasis on the importance and awareness of canine nutrition, we felt it was necessary to create a range which could provide our customers with the ability to nutritionally support their dogs’ health concerns,” said Suzanne Brock, managing director of Nutriment.

“Our in-house canine nutritionists have liaised closely with veterinary partners and experts in the industry to ensure that the recipes and final products are of superior quality and effectiveness. This includes the use of specially selected, premium ingredients, including British, human grade meats and natural superfoods. Producing the best foods possible is a fundamental principle to us at Nutriment.”

MORE ACCESSIBLE

Nutriment has also announced a brand expansion, with the launch of Leo & Wolf. The brand, intended to make raw food even more accessible and convenient, the is launching with six, raw, frozen meatball products with complete and complementary varieties. The meatballs will be commercially available from supermarkets to ‘bring raw feeding solutions to a wider range of consumers’.

“At Nutriment, we wholeheartedly believe that raw feeding our animals with enhanced raw foods is in their best interests in all aspects. We’re so passionate about the ethos behind raw feeding that we wanted to make this option a reality for as many dog and cat owners as possible. Many people assume, unnecessarily, that raw feeding can be time and space-consuming. If stocking raw food products at local supermarkets for shoppers to incorporate with the weekly shop is what will make raw feeding more accessible, then that’s what we endeavour to do,” said Suzanne.