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Now for something completely Different
22nd August 2019

By Karen Pickwick

Different Dog has launched plastic-free, compostable pots and recyclable packaging across its range of hand-cooked recipes.

The new packaging format introduces a redesign for the brand, which has been rolled at numerous dog-friendly festivals and family events throughout the summer.

Out on the road, Different Dog has been showcasing a pop-up doggy café, with specially-trained chefs delivering live demos and and sampling.

Alex Thurstan co-founder of Different Dog, said: “We exist to make dogs healthy and happy. However, it’s not just what our pets eat that affects their wellbeing; it’s also the state of the environment that we all have live in. We believe it is important to operate as ethically as possible, which is why we’re minimising our environmental impact.

“As the nation becomes more aware of how our choices affect the planet, we’re noticing a growing appetite for dog food that’s produced in a much more healthy, natural way. Having a regular intake of fresh food really matters, so even small changes in a dog’s daily diet can make a visible difference to health in as little as a few weeks.”

All Different Dog’s recipes are grain-free, nutritionally balanced, feature superfoods and are vet approved – and packed in compostable pots.

See more on how the rest of the trade is going green here.