News New Products Set To Launch At Pats Sandown



New products set to launch at PATS Sandown
31st January 2019

By Karen Pickwick

Winners of PATS Sandown 2018

Seeing the latest pet products launched under one roof is one of the major attractions to PATS visitors, and this February’s show at Sandown Park in Surrey is set to unveil an impressive number of new items.

The high quality of entries to the popular New Product Showcase, sponsored by pbwnews, is a positive sign that PATS Sandown exhibitors are excited about their latest products and can’t wait to show them to visiting retailers and buyers, show organisers say.

Products entered into the Showcase will be judged by a panel of independent pet retailers on the first day of the show (Sunday, February 10) to decide the winners of the PATS New Product Awards.

There are eight categories and past winners say winning an award can certainly increase the profile of the items to the trade.


Soopa Pets won the Best Dog Food Product category at PATS Sandown last year with its Nutritional Booster. The company’s Barbara Hanly said: “We were really excited to win. As well as adding credibility to our brand, the award has helped hugely in creating a buzz around the product and its unique benefits.”

Woof & Brew’s Pawsecco Wine For Dogs and Cats is a prime example of how winning a PATS New Product Award can raise awareness. The product triumphed at PATS Sandown in 2017 and instantly became a bestseller in retail outlets. This success was followed by another award for the company’s Pawsecco Freeze Pops last year.

Steve Tearle, national sales manager at Woof & Brew, said: “It has been a phenomenal couple of years since we launched Pawsecco at PATS. The product has really caught people’s imagination.”

Another major success story last year was Pet Remedy picking up three PATS New Product Awards – two at Sandown and one at Telford.

“These accolades at a major trade exhibition like PATS are hugely important,” said Martyn Barklett-Judge. “As well as raising awareness of the products themselves, the awards help to drive people to your stand. At both shows in 2018 we were mobbed by visitors.”


The Showcase is designed to help visitors easily find the latest products to hit the pet trade, as they are gathered together in one, extensive display. There is an information card beside each product, giving details such as suggested retail price and where in the show you’ll find the item’s exhibitor.

The New Product Showcase entries will be displayed under the following eight award categories:

•    Cat Food and Products
•    Dog Food Products
•    Dog Treat Products
•    Dog Accessories and Toys Products
•    Dog Harnesses, Leads and Dog Wear
•    Small Animal and Bird Products
•    Pet Care Products
•    Grooming Products.
With so many new products on show and more than 150 exhibitors attending PATS Sandown this year, the exhibition is set to

A full and up-to-date list of the 150+ exhibitors, go to , where you will also find information on how to register for free entry, how to reach the venue and regularly updated with show news.

PATS Sandown takes place at Sandown Park in Surrey on Sunday, February 10, and Monday, February 11.