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New paper sack a ‘win-win for nature’
10th September 2021

By Karen Pickwick


Maddy Johnston, of Johnston & Jeff, with the new paper sack for the 12.75kg Selected Wild Bird Food


Bird food manufacturer Johnston & Jeff is introducing paper sacks for one of its most popular wild bird blends.

The Yorkshire business is offering a robust but entirely plastic-free sack for its Selected Wild Bird Food 12.75kg to further build on its environmental credentials.

“It’s not just about looking after wild birds, but their habitat as well,” said Maddy Johnston, marketing and media manager at Johnston & Jeff.

The new sack, which has been developed in line with customer feedback, will see a phased introduction to the blend and uses no plastic in its construction.

It has been designed to withstand the rigours of the delivery process, ensuring the sack and its contents remain intact from leaving the factory to being received by the customer.

Maddy added that the new sack was part of the company’s wider sustainability drive and would enable more people to recycle packaging effectively.

The company hopes this will reduce the amount of waste going to landfill, Maddy says, as paper recycling is much better understood than plastic recycling, and the required facilities are more accessible.

CARBON FOOTPRINT

“As a business, we take sustainability very seriously,” she said.

“We installed solar panels in 2013 to reduce our carbon footprint and have taken other steps to build on that since.

“So, when we found out some of our customers couldn’t recycle our packaging because their local authority didn’t offer the required facilities, we wanted to do something about it. 

“Paper is far more widely recycled than plastic so once we established a robust, plastic-free sack could be created, we decided to go with that.”

Maddy added: “Selected Wild Bird Food is a highly nutritious and palatable blend that will help the birds in your garden thrive all year round. A fantastic wild bird food in sustainable packaging – it’s a win-win for nature.”

Johnston & Jeff’s customers have already welcomed the move towards a more sustainable solution.

Martin Guerrero, of Poltross Enterprises, said: “Good move. I’m old enough to remember your original paper sacks. You were probably one of the last manufacturers to move away from paper sacks at the time. Funny how things go full circle.”