News New Format Raw Food Ideal For The Smaller Dogs

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New format raw food ‘ideal for the smaller dogs’
25th July 2017

By Karen Pickwick



The makers of the new Poppy’s Picnic Complete Meatballs say they are a breakthrough product for the sector, specifically suited to smaller dogs.

Poppy’s Picnic raw dog food is hand made by fourth-generation butchers in the heart of Wiltshire. The new meatballs weigh 30 grams each and come in compartmentalised trays of 12, created for convenience and to ensure less mess when feeding.

“The meatballs make raw feeding easier for the consumer and open the raw option to a whole new type of customer,” said Dylan Watkins, founder of Poppy’s Picnic.

“Small dog owners who feed raw, or who would like to, always faced the issue of wasted food. Our new meatballs make the process of feeding really easy, reducing mess and eliminating waste by allowing just the right amount to be taken from the freezer. When the meatballs defrost they maintain their shape and are a convenient, alternative way to feed your best friend a healthy raw food diet. Transferring from pack to plate is also a much easier, cleaner experience, compared to conventional trays, tubs and chubs, and gives complete control over portion amount.

 “We know that raw feeding can be a goal for many people who are ultimately put off making the switch because of the meat itself. For those customers who don’t enjoy handling raw food, including vegetarians and vegans, it’s a lot easier with our meatballs to feed your dog the correct amount as they are packaged in specially designed meatball trays and can be served individually with minimal interaction…

“We believe feeding fresh, raw ingredients, frozen quickly to pack in the natural nutrients and vitamins, is the best way you can feed your dog, reflecting what they would eat in the wild.”

The meatballs are the latest product in the Poppy’s Picnic raw dog food range, which includes options for chicken, lamb and beef meals for dogs of all ages. The Complete Meatballs were launched in Hong Kong earlier this year and are now available in the UK.
Trade enquiries are welcome and samples can be supplied on request.