News Naturo Launches Campaign On Back Of Growth



Naturo launches campaign on back of growth
6th April 2021

By Karen Pickwick

Naturo Natural Pet Food has launched its latest marketing campaign, which will be seen across TV and digital channels across the UK and Republic of Ireland and will last for 10 weeks.

The brand has seen exponential growth over the past year, taking the spot as the No.1 natural wet dog food in Britain (according to Nielsen, 2020) and a 64% increase in online sales in the first quarter of 2021 alone.

This is in addition to a thriving retail and pet trade performance, seeing a launch into the Canadian market at the end of last year to add to its global portfolio. Naturo is now sold in 18 countries worldwide.

The brand’s expansion has been welcomed by the owner, family-run Mackle Petfoods, in Co. Armagh, Northern Ireland.

The current campaign focuses on the message, ‘It’s only natural to care’ and captures moments of caring between dogs and owners in everyday life.

Marketing manager Claire McNally said: “We are ecstatic to release our latest campaign, following the success of our two digital campaigns in 2020, which saw over 52 million impressions and a 607% increase in daily website visits. Our messaging relays not only the natural bond held between pet parent and dog, but the 100% natural properties of our dog food.

“With a huge hike in pet ownership over the past year, more and more people around the UK and Republic of Ireland will be able to identify with the small acts of caring and kindness we demonstrate in our latest campaign.”

The Mackle family has been creating pet food in Northern Ireland for nearly 50 years.
Its Grade AA processes undergo an annual external audit by the BRCGS Global Standard for Food Safety.