News Naturediet Expands Sales Team



Naturediet expands sales team
7th September 2017

By Karen Pickwick

Naturediet Pet Foods is investing in its sales and marketing teams to support the company’s new business development strategy.

Georgina Child
The Norfolk-based pet food manufacturer has appointed Georgina Child as territory sales executive, a new role for the business that has been created to support and grow relationships with independent retailers across the North of the UK. She will be joined by an additional sales representative for Naturediet in the South, as well as a sales administrator and marketing assistant, which the company is currently recruiting for.

Georgina is an experienced sales account manager, having spent the last five years working for specialist manufacturers in the raw and natural pet food category. She brings a wealth of knowledge and personality to the 40-year-old British business, which recently confirmed its commitment to further improving support to the independent pet trade and its network of wholesale customers.

Naturediet has invested heavily in production improvements at its manufacturing plant, which resulted in the launch of 31 new SKUs at the end of last year. These included a new range of grain-free wet food meals, a new premium dry food range and semi-moist treats to complement its traditional wet food offering.

The new appointments follow on from the appointments of Aaron Burton as business development manager and Emily Cannon as head of marketing.