News Naturediet Expands Management Team



Naturediet expands management team
7th June 2017

By Karen Pickwick

Naturediet has appointed Aaron Burton and Emily Cannon to its senior management team as head of sales and head of marketing respectively.

Aaron joins Naturediet from Burgess Pet Care, where he managed national accounts within the wholesale, veterinary and online channels. He will be responsible for managing and co-ordinating sales through the business’s retail and wholesale networks across the UK and Europe. 

Emily has extensive experience in the natural pet food sector, having previously managed marketing for leading raw food manufacturer Natures Menu. She describes herself as a passionate brand marketer and will be responsible for the development and implementation of a marketing strategy that aims to overhaul brand awareness and consumer engagement.

The appointments mark the start of a new direction for Naturediet and a fresh approach to sales and marketing.

Carol Orrow, CEO of Naturediet, says the investment in new expertise will help shape the future of the business and provide trade customers with greatly improved levels of support.

“We’re very excited to welcome Aaron and Emily to the Naturediet family,” she said. “They bring a wealth of experience and knowledge to the company that will make a difference in how we drive the business and brand forward.”

Naturediet says it launched the first completely natural wet food for dogs back in 1976 and has more than 40 years experience in producing premium natural meals from its factory in Norfolk. The company recently added a new range of grain-free natural wet food meals and a selection of complete dry food meals to its product catalogue.