News Naturediet Brings Out Selection Pack



Naturediet brings out Selection Pack
8th August 2019

By Karen Pickwick

Naturediet is launching a Feel Good Selection Pack in time for PATS Telford.

The new shelf-ready multipack is a variety of Naturediet’s most popular wet food meals for adult dogs and includes 4 x Feel Good Chicken 390g, 4 x Feel Good Lamb 390g, 4 x Feel Good Chicken & Lamb 390g and 4 x Feel Good Turkey & Chicken 390g packs.

“The Selection Pack offers a perfect solution to customers wanting to give their dog dietary variety,” said marketing manager Sarah Sharps. “All four varieties offer 100% natural complete and freshly-prepared balanced meals, which are wheat gluten free and gently steam-cooked.


Norfolk-based Naturediet says it is ‘on a mission’ to ditch single-use plastics and reduce its carbon footprint – and it won the Pet Industry Federation’s Sustainability Award in 2018 in recognition of its efforts.

The independent, family-run business chose to use a recyclable carton in place of the plastic trays with non-recyclable film tops and says it is the first dog food manufacturer in the UK to take ‘such a bold step’.

The Tetra Pak cartons, made primarily of FSC certified carboard, are recycled by more than  92% of councils in the UK, with the packaging company investing in its own recycling plant in this country.

The Feel Good Selection Pack will be available direct from Naturediet, or exclusively in the UK through Bestpets and in Ireland through Glenkrag.