News Monitor Helps Owners Understand Their Dogs



Monitor helps owners understand their dogs
6th December 2018

By Robert Ellis

Sure Petcare has unveiled an activity and behaviour monitor for dogs.

Animo is designed to accurately interpret the unique behaviour and activity patterns of a dog, such as sleep and problem behaviours like shaking, scratching and barking. This is designed to help owners understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalised pet care.

It is worn on a dog’s collar with a ‘twist and lock’ fitting, operating using a standard coin cell battery which lasts for six months, preventing the need for regular charging.

Jon Bowen, Royal Veterinary College vet and animal behaviourist, said: “Using monitoring we can get a much greater insight into what is really going on with our dogs, so we can spot the first signs of a problem. But monitoring isn’t all about picking up signs of poor health; if we monitor our dogs we can aim to make their lives better and more enjoyable. For example, identifying the activities they really like, doing more of those things and making an effort to pack more fun into every walk instead of just plodding.

“Having said this, the most critical aspect of monitoring is accuracy. This is where products like Animo have a real advantage, because if we are going to take action based on what a monitor tells us, we need to have real confidence in the quality of information.”

The device connects to the Animo app via Bluetooth Low Energy, where owners can set and monitor daily activity goals for their dog, as well as view their pet’s activity and behaviour reports by day, week, month or year.