News Mars Takes Iams Into India

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Mars takes IAMS into India
3rd January 2020

By Karen Pickwick

Mars Petcare has partnered with Pedigree and Whiskas to launch its premium IAMS dog nutrition brand in India.

“IAMS has been a successful brand in Mars’ portfolio globally and our vision is to give pet parents in India nutritional solutions as per their pets’ needs,” Mars Pet Nurtrition general manager Ganesh Ramani told The Hindu.

“Our aim is to be present in more than 30 cities that have the highest pet ownership in India by the end of 2020.”