Mars Petcare Launches Uk Pet Packaging Recycling Scheme



Mars Petcare launches UK pet packaging recycling scheme
29th November 2018

By Sandra Pearce

Mars Petcare UK and recycling experts TerraCycle have launched a nationwide pet food packaging recycling programme, led by Whiskas and James Wellbeloved.
The Pet Food Recycling Programme – which is the first of its kind in both the UK and Europe – will offer pet owners a free solution to transform waste packaging into useful items like park benches and fence posts.

The scheme enables consumers to return any eligible packaging in the market for processing. 
Mars Petcare is opening up the scheme further by inviting other pet food manufacturers to join in and develop the programme and its impact through wider collaboration.
Deri Watkins, managing director of Mars Petcare UK, said: “The Petcare category is a uniquely emotive one and we know that pet owners are some of the most engaged and passionate consumers when it comes to issues that affect animals and our planet.

“That’s why it is critical that the petfood industry responds to the challenges around recycling and plastic waste. Businesses like ours need to pioneer new responses to this problem and our new partnership with TerraCycle is an important part of this.
“However, if we want lasting change we cannot do it alone. As an industry, we are stronger when we work together to tackle common problems. That’s why we want to open up this programme and are inviting other pet food manufacturers to partner with us and TerraCycle to develop the Pet Food Recycling Programme and expand its impact through wider collaboration. Together, we can develop innovative packaging solutions and dramatically reduce the environmental impact of the pet food industry.”
Through the scheme, pet owners can drop off their used pet food packaging at a number of designated public drop-off locations positioned around the country, or free-post them directly to TerraCycle for recycling.

Once the pouches have been collected, they will be sorted, cleaned and shredded. Any food residue is composted, and the packaging material is turned into small plastic pellets which can be converted into useful plastic items, such as park benches, furniture, fence posts or construction applications.

Pet owners will be able to return packaging products in the following formats:
• Wet petfood pouches, for example Whiskas cat pouches or James Wellbeloved dog pouches
• Flexible plastic packaging for care and treats products, such as James Wellbeloved Cracker Jacks or Whiskas  Dentabites
• Flexible plastic packaging for dry pet food, including Whiskas Dry Complete cat food and James Wellbeloved Grain Free range
The programme launches online today, with a number of public drop-off locations already in place around the UK.
The scheme is a positive short-term solution as Mars Inc. focuses on delivering its global commitment to ensure that 100% of its packaging will be recyclable by 2025. This goal is part of the company’s $1bn global Sustainable in a Generation Plan, and today 90% of Mars Inc’s packaging is widely recyclable.
TerraCycle specialises in hard-to-recycle materials, working with over 100 major brands in 21 countries across the globe to collect used packaging and products that would otherwise be destined for landfill.
TerraCycle Europe general manager Laure Cucuron said: “We’re excited to be working with Mars Petcare brands Whiskas  and James Wellbeloved to launch the UK – and Europe’s – first nationwide recycling programme for pet food packaging. It’s vital that we work to reduce the amount of packaging that goes to landfill, and making this programme open to any eligible packaging in the market is a significant step towards achieving this.”

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