News Lily S Kitchen Invests In First Ever Brand Campaign



Lily’s Kitchen invests in first-ever brand campaign
18th August 2017

By Sandra Pearce

Lily’s Kitchen is to invest £1.5 million in its first-ever advertising campaign ‘to drive brand awareness and brand love’.

Themed ‘It’s not loopy, it’s love’, the campaign kicks off in September and will include outdoor, print, digital and PR.
The pet food manufacturer says the campaign is ‘a playful celebration of all things we do out of love for our pets’. It will ‘lift the lid on family behaviours only pet owners understand, from eating Sunday lunch together and choosing only dog-friendly restaurants to eat in, to being slaves to our cats, whether that’s serving breakfast at 4am or sacrificing our furniture for theirs’.
Henrietta Morrison, CEO and founder of Lily’s Kitchen, said: “We’re hugely excited to unveil our first-ever brand campaign to pet parents and our retail partners. Lily’s Kitchen celebrates the joy of being a pet parent giving people the freedom to say: It’s not loopy, it’s love.
“It’s a campaign message that underpins everything we do at Lily’s Kitchen – placing pets, people and the planet at the heart of our brand, and supports our belief that pets are family and deserve proper food.  We’ll be working with our retail partners to extend It’s not loopy, it’s love to their customers in store too with tailored point of sale.”