Lily S Kitchen Appoints Marketing Director From Diageo



Lily’s Kitchen appoints marketing director from Diageo
10th August 2016

By Karen Pickwick

Lily’s Kitchen has further strengthened its senior leadership team with the appointment of Chris Lock as marketing director to lead its marketing strategy and to support continued business development and growth.

Chris joins this month from Diageo, where he spent more than nine years in a number of senior marketing roles, both in Europe and globally, working on brands such as Smirnoff, Baileys, Pimm’s, Gordon’s and Captain Morgan. Most recently, he has spent the past two years heading the innovation team for Europe, responsible for new product development and launches across the portfolio.

Prior to Diageo, Chris held a series of marketing roles at Camelot (UK national lottery) and Coca Cola, where he led the marketing for Fanta, Lilt, Sprite and Dr. Pepper in the UK, in addition to working on a number of NW Europe projects. 

The position of marketing director at Lily’s Kitchen is newly created, reporting into CEO and founder Henrietta Morrison. Chris will oversee UK and international marketing with a brief to create marketing campaigns that drive awareness and conversion for the brand.

“Lily’s Kitchen is an innovative, challenger brand that has already made deep emotional connections with a loyal consumer base and has enormous scope for further development,” he said.

“I’m looking forward to using my broad experience to develop disruptive marketing campaigns that truly resonate with all of our potential customers, and to leading the Lily’s Kitchen team to achieve their ambitious goals.”

Henrietta said: “The appointment of a senior level marketer of Chris’s calibre is an exciting and directional move for Lily’s Kitchen. Chris will play a pivotal role in bringing a fresh approach to our customers, brand and communications. His customer insight and leadership skills will be crucial and a great asset as we take the business to the next level.”