News Laughing Dog Broadens Range



Laughing Dog broadens range
6th November 2019

By Karen Pickwick

Laughing Dog has expanded its premium dog food range with the launch of Laughing Dog Naturally 5, a complete hypoallergenic food made with five ingredients in three traditional flavours: chicken, lamb and beef.

It is one of the few dog food producers in the UK to make all of its own completes, treats and mixers from start to finish – on its third-generation family farm in the Lincolnshire countryside.

Made with only naturally-sourced ingredients, including farm-grown barley, the limited-ingredient and single-species recipes have been formulated to have no meat meal and no added wheat, soya, dairy or sugar or artificial colours, flavours or preservatives. Ingredients include Omega 3 and 6, and bag sizes are 2kg and 12kg, and bags will be 100% recyclable.


Rachel Grant, sales representative for Laughing Dog and a member of the founding family, said: “The development of Laughing Dog 5 is really exciting; we understand that pet parents want naturally healthy food for their dogs – food they can trust, a clean label that can be understood and a price point that is accessible – and Laughing Dog 5 successfully delivers this.

“These new recipes have been specifically designed to open up premium recipes to a wider customer base. All recipes are made from start to finish on our family farm in Lincolnshire. We use our own barley, too – pet parents can read all about our farm and commitment to sustainability on the side of the bag.”

Rachel said Laughing Dog was proud of being an environmentally-conscious brand, using recyclable packaging where possible and a quarter of the company’s energy originating from five acres of solar panels on the farm.