News Hill S Invests In Digital Vet Service



Hill’s invests in digital vet service
4th May 2022

By David Rees

Hill’s Pet Nutrition has taken an investment stake in technology company Vet-AI to enable the firm to scale up operations in the field of preventative veterinary care.
Vet-AI’s app, Joii Pet Care, provides a range of tools for veterinary practices to help free up their time to tackle more complex procedures. The app includes a free pet symptom checker that helps pet owners better understand their pet's problem and consult with an RCVS-registered veterinarian online. The strategic collaboration with Hill’s will also add nutrition expertise to the Joii Pet Care offering.
Veterinary surgeon Dr Robert Dawson, co-founder of Vet-AI, said: “This important work gives us the ability to provide a truly holistic veterinary care offering, underpinned by expert knowledge and innovative technology. Nutrition is fundamental to the life of a healthy pet and we’re delighted to work with the esteemed Hill’s Pet Nutrition brand in combining our collective knowledge and expanded veterinary network. Together we can improve the lives of pets and vets across the globe through improved data insights. 
“It’s no secret that veterinary practice colleagues are under increasing pressure. Our mission is to do all we can to alleviate that. I’m proud that Vet-AI, alongside our partners, can build on a way forward for the industry to deal with rising demand in a way that retains knowledge and passion within the sector.” 
Dr Hein Meyer, director of professional and veterinary affairs at Hill's Pet Nutrition, added: “We see Joii Pet Care as a powerful tool veterinary surgeons can take advantage of to alleviate stress and free up time and resources. Joii supports veterinarians by clearing more time for procedures that require their skill and expertise. We think vets will appreciate Joii’s many helpful functionalities, such as tele-triage, online follow-ups and check-ups.”
As well as the partnership with Hill’s Pet Nutrition new investment has also been provided by Correlation One Holdings.