News Hilife Unveils New Packaging



HiLife unveils new packaging
13th June 2019

By Karen Pickwick

Pet food brand HiLife has unveiled a new design for the pouches, boxes and bags in it’s natural range of cat and dog food – while reassuring pet owners that their four-legged friends can still enjoy the same recipe.

Featuring illustrations, rather than photography, the new HiLife its only natural packaging depicts a brown and white dog and a black cat, framed by a flutter of tonal leaves.

Highlighting the range’s all-natural recipes, the new look also showcases key ingredients and the percentage of meat or fish is displayed on the front of each pack.

Owner Town and Country Petfoods developed the HiLife it‘s only natural range using 100% natural ingredients such as meat, fish and garden vegetables. Produced with the health-conscious pet owner in mind, each of the hand-prepared dishes contains no artificial colours, flavours or preservatives – meeting the growing demand for natural pet food made with quality ingredients and attention to provenance.

Tony Parkinson, managing director at HiLife, said: “For the nine million dogs and 7.5 million cats in the UK, owners only want the best food for their pets, scrutinising food quality more closely than ever before.

“With a growing group of pet owners now looking for the same level of quality in pet food as the food they feed themselves, it was important that the new packing for our HiLife it’s only natural range clearly shows what pet owners can expect. We also want to offer our customers packaging that not only stands out in the shops but looks great stacked in their kitchen cupboards, too.”

The new look HiLife it’s only natural range is available for retailers to order now.