News Henry Bell Brings Out Its Own Brand



Henry Bell brings out its own brand
12th April 2019

By Karen Pickwick

Henry Bell & Co, the family-owned animal feed producer, has introduced its own brand – Henry Bell Wild Bird Care.

The company has more than 20 years’ experience in the bird food industry and says it has been pivotal in the growth of many private label wild bird food brands. The business has now combined its expertise and knowledge to launch its own range of products ‘specially designed to provide health and wellbeing for wild birds’.

The Henry Bell Wild Bird Care range comprises more than 100 products catering for every type of garden bird. The range – created to meet their specific needs ¬¬–includes mixed seeds; straights such as peanuts, sunflower seeds and mealworms; suet and fat balls, all available in various sizes and formats.

Complementing the food range, the company is also introducing The Henry Bell Wild Bird Care Collection, a range of bespoke and adaptable accessories. The range includes the ‘Essential’ and premium ‘Heritage’ collections, which feature a broad range of feeders and feeding stations.

Tom Lee, Henry Bell’s MD, said: “We’ve built strong pedigree in the animal feed industry and, with decades of expertise, it was a natural step for Henry Bell to launch its own brand.

“Henry Bell Wild Bird Care is focused on excellence and we worked hard at designing a range that places the wellbeing of birds centre stage. We know that both the superior quality and attractive packaging of our food and accessories will resonate with both professionals and consumers alike - and will get wild birds coming back for more.”

Henry Bell also unveils new branding, which focuses on its 175-plus years of experience and strong heritage as a British business.
Henry Bell Wild Bird Care will be available across the UK in garden centres, pet shops and mainstream retailers from July 2019.