News Haypigs Circus To Roll Out Overseas



HayPigs! circus to roll out overseas
5th December 2018

By Robert Ellis

HayPigs! founders Rik and Helen Cridland (above) are hoping to expand their business into the global market. 

The company, trading since April 2017, has won many industry awards and plaudits with its circus-inspired range of accessories for guinea pigs, including toys and feeders.

Rik, 36, said: “It seemed strange that guinea pigs had no dedicated section in a pet shop and were simply bundled together with other small animals such as rabbits, hamsters, chinchillas and rats…

“Creating a brand for guinea pigs seemed like a great opportunity to raise the profile of these small animal pets and their welfare needs, while enhancing and enriching the everyday lives of small furries and their humans…

“In terms of markets, we already have a strong presence in the UK and Australia and have had modest sales in mainland Europe. We think France and Germany would be the next obvious steps in Europe and that getting our products over to the US and Canada in the near future is a no-brainer. Further afield, we also think that Japan and China would also be very interested in our products.”

The HayPigs! product range is currently sold direct from and by Amazon FBA (UK and Europe) and Ocado Fetch. The business also supplies Pets at Home and in Australia, the largest pet retail chain, Pet Barn.