News Frozzys Secures New Wholesale Listing

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Frozzys secures new wholesale listing
26th June 2020

By Karen Pickwick



Frozzys, the lickable frozen yogurt for dogs, has secured a listing for its range of dog treats with pet distributor Pedigree Wholesale.

This new listing will see Frozzys range of frozen yogurt available to Pedigree’s extensive account base of independent retailers – just in time for the key summer period.

This new partnership clearly demonstrates the growing demand for natural and healthy dog treats from retailers and consumers, Frozzys believes. The range also taps into the growing humanisation and premiumisation trends that are helping to drive category growth.

Frozzys director Michael Hunt said: ‘‘We have been working hard to secure a listing with Pedigree Wholesale for a while and are very excited about our partnership.

“We look forward to bringing our frozen yogurt for dogs to more independent pet retailers across the UK.  We are confident that this will be the start of a successful long-term partnership.  There is an increasing demand for premium, natural and healthy dog treat dogs across the UK and Frozzys perfectly fits this demand.’’

Frozzys is low in fat, calories and sugar, and naturally rich in calcium and lactose-free. The treats are made with natural ingredients and enriched with vitamins, minerals and prebiotic fibre.

“Unlike most traditional ambient treats which are very quick to consume, Frozzys frozen treats last longer,” the makers say. “On average, it takes a dog 10-15 minutes to consume a single pot. This means that it is limiting the dog’s calories and fat, without limiting the mental stimulation and enjoyment that treats can provide. Perfect for enjoying after a session of exercise or as a reward anytime of the year.”

Frozzys is available in four flavours – strawberry, original, blueberry and cranberry –and comes in portioned 85g tubs and four-packs. Frozzys can provide branded freezers for its frozen yogurt and a suite of point of sale for retailers.

The brand also have a specific trade website – www.frozzystrade.com – where retailers can register and access an array of branded assets online.