Freshpet Expands Chilled Range In Grocery



Freshpet expands chilled range in grocery
13th March 2018

By Sandra Pearce
Chilled pet food brand Freshpet has introduced three new products into its range of dog and cat food.
The new lines – Freshpet Select Tender Chicken Recipe for Small Dogs (454g, £5), a new smaller size Freshpet Select Tender Beef Roasted Meal for cats (454g, £5) and Freshpet Select Grain Free Tender Chicken for dogs (794g, £8) – were introduced in response to consumer demand for its fresh, batch-cooked natural recipes, it says.
The new launch follows its earlier release of Freshpet’s Dog Joy Turkey Bacon dog treats, the UK’s first fresh and refrigerated treats.
Freshpet, one of the fastest-growing pet food companies in North America, has added £1.6m in value to the pet food category since its UK arrival at the beginning of 2017.
The range is available in around 300 Tesco stores and 78 Asda stores, and is merchandised in Freshpet-branded fridges in the pet aisle – a UK first for the category.
Freshpet co-Founder and Europe’s MD Cathal Walsh said: “We’re absolutely delighted with the response that Freshpet has had in the UK. Our two new recipes and new pack size will add further excitement for shoppers and help make a difference to the lives of the UK’s cats and dogs.
“As more and more owners treat their pets as members of the family, they are increasingly willing to buy higher quality, natural food for their pets, reflecting their own eating desires and habits. Health and indulgence are huge influencers in the growth of premium pet food and Freshpet’s success in the UK in its first year clearly reflects that.”