News Forthglade Appoints New Chief Executive



Forthglade appoints new chief executive
20th January 2022

By David Rees

Pet food manufacturer Forthglade has appointed David Cox as its new CEO.

Original investors Chris Brooking and Gerard Lovell, who have helped shape the business over the last eleven years, have stepped down as joint Managing Directors. They remaining investors in the business alongside Forthglade’s senior management team.

Prior to joining Forthglade, Cox was at food manufacturer Symington’s, where he was CEO for three years. He is a former MD of Fox’s Biscuits and has also worked at General Mills, Tesco and Unilever.

He said: “I’m delighted to be joining the Forthglade team at such an exciting time for the business.

“With an increasing demand for quality natural pet food and following strategic investments across production processes, operations and marketing, the business is in fantastic shape for an exciting year ahead.

“Forthglade has doubled turnover in the last four years and we plan to build on that momentum doubling again over the next three years. With an extensive range of NPD launching this year, we’re looking forward to continuing to partner with our trade customers to help bring our natural recipes to life for pet owners.”

Forthglade employs over 170 people in the UK, most of which are based at the factory in Okehampton, Devon.

Gerard Lovell added: ““Being Joint MD of Forthglade for the past 11 years has been a privilege, we’ve been innovators and leaders in the growth of natural petfood in a category that has expanded beyond recognition. None of this would have been possible without the support of an amazing team and we have no doubt that David will continue to successfully drive the business forward, ensuring that happy healthy dogs are at the heart of what we do.”

Pictured (l to r) Gerard Lovell & Bo, David Cox, Chris Brooking & Pip