Denzel S Brings Out Hand Baked Dog Chews



Denzelís brings out hand-baked dog chews
10th July 2018

By Karen Pickwick

Denzel’s is set to launch a range of snacks for dogs, reflecting the boom in popularity of human health snacks such as protein bars, superfoods and natural spreads and offering a low sugar, grain-free treat with fewer than 50 calories per chew.  

Co-founders James Lacy and Nathan Perry say they put their heads together to come up with a ‘healthy, everyday’ snack for James’s cocker spaniel, Denzel. With more than 10 years’ experience working for pet food brands between them, they decided to create their own range, which has since been backed by Virgin Startup.
The UK’s first range of hand-baked chews are made from 100% natural ingredients and contain nothing artificial.
Denzel’s launches with three variants: 
- High Protein dog chews – made with real chicken, spinach and chickpeas for proteins
- Superfood dog chews – using salmon, fresh banana, berries and apple for vitamins and minerals
- Nut Butter dog chews – blending tasty peanuts, cashews and coconut oil to provide a source of fats and fibre.
“With UK families becoming increasingly health conscious and aware of the dangers of a high calorie and high sugar diet, parents are looking for healthier alternatives for themselves, their children and their pets each day,” said Nathan. “This is why Denzel’s snacks are grain-free as well as naturally low in sugar and under 50 calories per chew.” 
Denzel’s pack of three chews (RRP £2.50) are launching in a number of independent pet and health stores.