Chinese Show Opens Up New Shop Window



Chinese show opens up new shop window
5th January 2018

By Karen Pickwick

The PetQuip export association has secured cash grants for three major international pet product trade exhibitions in 2018-19

The trade body was successful in the Government’s latest Tradeshow Access Programme bidding round, winning funding for eligible SMEs to enable British companies to exhibit their products in a cost-effective way, while also benefiting from the wide range of practical research, logistical and promotional support offered by the association.

In addition to Global Pet Expo in Florida and Interzoo in Nuremberg, where PetQuip has extensive experience of organising exhibitor groups, the association has secured funding for the CIPS International Pet Show in Guangzhou, China, a key pet and aquarium products show in the Asia-Pacific region. 

PetQuip had already secured funding for this year’s Global Pet Expo, in Orlando, (March 22-24, 2018). Funding of £2,000 is available to eligible SMEs and the association has now secured cash grants for exhibitors at next year’s edition from 20-22 March, 2019.

In 2017 the show attracted 6,761 qualified pet product buyers covering the vast majority of the pet specialist chains and independents, mail order companies and online retailers, distributors and wholesalers from the US and Canada. Attendance also included an impressive number of international retailers, importers and distributors from around the world. The British group at last year’s event reported on securing business with the US, Canada, South America, Europe, Australasia and the Far East. The PetQuip team on the British information stand also held discussions with more than 60 buyers from 20 countries.

The next international trade exhibition with funding on the exhibition calendar is Interzoo in Nuremberg, Germany (May 8-11 , 2018), where PetQuip has been organising the British group since 2006. Held every two years, Interzoo’s attendance has grown with every event and the 2016 edition attracted 39,075 visitors from 117 countries. The 62-strong British group in 2016 consisted of regular exhibitors and many companies that were making their debut at the show.  The results for these companies in terms of orders, solid business enquiries and the appointments of overseas distributors were outstanding, PetQuip says.

“For any company wishing to enter export markets or expand their existing export portfolio, Interzoo is a show not to be missed,” a spokesman said. “Remaining space is extremely limited so interested suppliers should contact PetQuip as a matter of urgency.

CIPS, in Guangzhou, China (September 27-30, 2018) is a new addition to PetQuip’s international exhibition programme for this year, and follows an exploratory visit made by PetQuip in 2016 and the inaugural exhibiting group at the Shanghai edition of the show in 2017.

The CIPS show has grown rapidly in recent years and has become a gateway to enter the fast-growing Chinese and Asian markets. CIPS 2018 is expected to have 1,500 exhibitors representing pet product and aquarium manufacturers and suppliers from all over the world.  China’s population of 1.35 billion includes a growing middle class that chooses to spend money on pets, so the market for pet products has scope for considerable expansion. Euromonitor estimates that the market will reach US$2.6bn by next year.

Sizer Barrett, director general of PetQuip, said: “I am delighted that all of the bids made by the association in support of the UK pet product industry have been successful, including the inclusion of CIPS Guangzhou in China to help open up a whole new shop window for British suppliers.

“The cash grants available to eligible British suppliers will help pave the way for further expansion of exports to markets around the world.  In addition to major international exhibition involvement, the association’s schedule will encompass several of our highly-successful ‘Meet the International Buyers’ events, export support at both PATS and Glee and a comprehensive range of other export services that are available on a day-to-day basis to our member companies. Our export support programme will help deliver exciting opportunities for British exporters of pet products and services.” 

Full details on these initiatives and how to apply will issued during the year but in the meantime interested companies should contact PetQuip to register their initial interest and to obtain full information on the comprehensive range of export advice, market research, sales leads and practical advice available to member companies.