News Chickens Move Up Pet Pecking Order



Chickens move up pet pecking order
11th September 2018

By Karen Pickwick

ChickenGuard – producer of the ChickenGuard automatic coop door opener and ‘the world’s first, self-locking door kit’ – says it is helping to make poultry-keeping achievable even for urban workers. 

“The ChickenGuard automatic coop door opener shows how technology is playing a part,” a spokesman said. “Chicken keepers don’t have to dash home at dusk to close the coop and keep their hens safe from predators and they can even get a lie in as the door opens automatically in the morning.”

The company’s own research has looked at the reasons behind the rise, revealing that there are estimated to be more than 800,000 chicken-keepers in the UK, 10 million keepers in Europe and seven million in the US.

“There is one fairly obvious pull that entices new customers into keeping chickens for the first time – eggs… And there is an ever-growing trend for organic and free-range produce, to know the source of our food (farm to fork) and for local produce that doesn’t have the miles clocked up on it.


“Chicken-keeping can be the ‘good life” that so many people crave, a feeling of being closer to the earth, and closer to our animal friends.

“Our survey, our customers and our social media comments offer some further less direct reasons for the rise in chicken-keeping. What has become apparent over recent years is that chickens are being viewed as pets. They are moving up the pet pecking order with 67% of our survey respondents saying that they keep chickens as pets. 

Now the eggheads at ChickenGuard have invented a new product to make the coop even more secure – the new self-locking door kit, which answers the needs of the growing chicken-keeping community for added security for their hens from predators like foxes and raccoons. The new product even uses recyclable material for the runners.

ChickenGuard has a staff of 20 in a Cambridge factory where the ChickenGuard and new self-locking door kit were invented and are now produced and marketed, attracting sales of more than 76,000 units in 42 countries.