News Ceva Turns To Humour For New Tv Ads



Ceva turns to humour for new TV ads
31st December 2018

By Karen Pickwick

Ceva Animal Health has launched new TV advertisements and partnered with the ‘Walking the Dog’ podcast series to raise awareness of its pet behaviour products, Adaptil and Feliway.

In a new direction for the brands, the humorous new advertisements feature behavioural issue scenarios acted out by humans instead of pets. These include separation anxiety and fear of loud noises and the vacuum cleaner for dogs and scratching furniture, urine spraying and hiding away due to household visitors for cats.

Running over the festive period, while more people are at home watching TV, the advertisements will air until January 20, giving Adaptil and Feliway a strong start to the year. Both ads are 30 seconds long and they will reach 15 million people. They will air on all Channel 4 and Channel 4 partner channels, including Channel 4, E4, More4, Film4, Drama, Good Food, Really, W and Home. 


And in a new initiative for Ceva, Adaptil will partner with The Times to support its ‘Walking the Dog’ podcast series hosted by Emily Dean. During the podcasts, Emily goes on walks with celebrities and their dogs where they talk about a range of topics including canine centric conversations that should appeal to anybody interested in dogs.

 Stars who feature on the podcasts include The Supervet, Jimmy Carr and Rob Bryden. An Adaptil advertisement with a voiceover from Emily will air before the podcasts begin, in the middle and at the end and it will feature on both the back catalogue of podcasts and new episodes.

“Our new TV advertising campaigns and podcast partnership will boost awareness of both Adaptil and Feliway throughout the festive period and into January, when changes to routine, visitors in the household and loud noises from Christmas crackers and fireworks can challenge even the most laid-back pet,” said Abigail King, behaviour product manager at Ceva Animal Health.