News Brits Set To Spend 1 4bn On Amazon Prime Day

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Brits set to spend £1.4bn on Amazon Prime Day
8th June 2021

By Karen Pickwick

Amazon Prime Day will be a $15bn 48-hour bonanza, with UK shoppers alone splashing £1.4bn, according to a delivery comparison site.

This year’s Amazon Prime Day event (June 21-22) will see shoppers splurging at least $14.9bn, says ParcelHero. And it says many other sites will also see a huge boost in trade thanks to the Prime Day ‘halo effect’.

The e-commerce delivery expert says this year’s Prime Day event is set to break all records. It forecasts last year’s $10.4bn (£7.37bn) Amazon spending spree will rise 44% to $14.9bn (£10.56bn).

ParcelHero’s head of consumer research, David Jinks, said: “Traditionally, Amazon Prime Day sales have jumped by around 55% every year. We also know that many people who remained employed during the long lockdowns have some serious money burning a hole in their wallets and purses.

“However, we must also be realistic. Last year’s Prime Day was in October, ideally placed for the beginning of Christmas shopping and at a time when many countries were still in full lockdown.

“This year, it kicks off on June 21 – the earliest date ever – and the High Streets have reopened. With that in mind, we’re being a little cautious with our forecast this year and predict a ‘mere’ 44% growth in spending over the two days.”