Bird Food Sales Soar Thanks To Beast From The East

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Bird food sales soar thanks to Beast from the East
12th March 2018

By Karen Pickwick
 
When bad weather strikes it seems that UK shoppers turn to comfort food – and bird feed! 
 
According to the latest figures from IRI, a provider of data and predictive analytics for FMCG manufacturers and retailers, in the week ending March 3, consumers spent £15.4m on soup in supermarkets – the equivalent of 30 million bowls.
 
IRI’s granular store-level data – the fastest available for supermarket sales – from the UK’s major multiples (Tesco, Waitrose, M&S, Morrison, Asda, Iceland, Co-Op, Ocado and Sainsbury’s) shows that shoppers battled through the snow to make sure their garden birds were well fed, with sales of bird feed up a massive 48.9%, worth nearly £500,000 to retailers.
 
IRI’s head of strategic insight – Retail, Martin Wood, said: “What was really interesting from our data analysis was that the weather conditions saw many people defer their big shop at the major stores for the week and shopped more locally, providing a huge boost to local shops. Shoppers now visit their local store much more often and are spending more, so these retailers should be looking to capitalise on the demand for convenience, accessibility and product range.”