Be Prepared For The Party Season

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Be prepared for the party season
8th August 2018

By Karen Pickwick

Award-winning natural de-stress and calming range manufacturer Pet Remedy has launched its 2018 Party Season campaign.

The company aims to increase awareness of how parties and fireworks can cause a huge amount of stress and anxiety in pets and offer customers a range of solutions to help them cope.

Martyn Barklett-Judge, managing director of Pet Remedy, said: “Traditionally, bonfire night in November has been recognised as a stressful time for pets. But pet owners should remember that fireworks are now common from Halloween in October right through to Chinese New Year in February. Occasions such as Diwali, Christmas and New Year’s Eve all add to the stress. In addition to fireworks, other triggers for stress include parties, lots of house visitors, loud music, changes to routine, even Christmas decorations and excited children with new toys!”

Pet Remedy offers a natural solution to stress using its patented blend of Valerian absolute oil with vetiver, basil and clary sage. These essential oils have a tiny molecular structure, which makes them very concentrated, aromatic, and easily able to cross the brain-blood barrier.

Consultant Psychiatrist Dr Flo Watt explains: “Pet Remedy works with the pet’s own natural calming mechanisms by mimicking GABA (gamma amino butyric acid), which is a natural calming agent present in all mammals, reptiles, and birds. So when a pet becomes stressed or anxious the Pet Remedy actives help trick fired-up nerve cells into thinking they are getting a message from the brain to calm. This is why it starts to help instantly.”

Pet Remedy’s new Party Season Survival Kit is described as ‘All you need to help keep your pet calm and relaxed during the party season ’ and contains a plug-in diffuser, 15ml calming spray and individual calming wipes at an RRP of £25.

In addition to this new product, Pet remedy is providing a wide range of point-of-sale and marketing material to help retailers promote their calming products during Party Season.

Sales director Rob Tyler confirmed: “Party Season gives retailers a huge opportunity to introduce pet owners to new ways of helping calm their pets. Around 50% of our calming products are sold in the last three months of the year so we offer specially-themed display units, posters, shelf-edges, stickers and even badges to help our stockists maximise the potential. This year’s campaign is our strongest yet and we are already building up our stocks in preparation to meet increased demand.”

Pet Remedy will be exhibiting at PATS Telford on September 23-24, which is the deadline for Party Season Pre-Orders to guarantee supply of marketing material.