Award Recognises Poppy S Picnic S Raw Ambition



Award recognises Poppy’s Picnic’s raw ambition
11th May 2018

By Karen Pickwick
Poppy’s Picnic’s rise in the raw pet food market since its appearance on TV’s ‘Dragons’ Den’ has been rewarded at the Wiltshire Business Awards where it was named Business Start-up of the Year and was also a finalist in the Outstanding Excellence Award category. 
Since turning down all the investment opportunities from the Dragons including a £60,000 investment from Deborah Meaden, Poppy’s Picnic has raised £600,000 through crowd funding and this will be used to develop further recipes including a new range for cats and also to fund ambitious plans for the business.
Co-founders Dylan Watkins and Louise Mackintosh believe that simplicity or ‘rawplicity’ as they call it, is key to their success as sales of their recipes for dogs continue to grow. 
“Rawplicity is behind everything that we do at Poppy’s Picnic,” said Dylan. “From producing recipes that include the best quality and recognisable ingredients to creating innovative products that help dog owners with portion sizes, feeding our food is fun and easy.
“Our tasty Complete Meatballs, available in packs of 12x30g Chicken, Beef or Lamb varieties, are proving very popular with dog owners and are unique to Poppy’s Picnic. They are particularly great for feeding small breeds of dogs and prevent food waste. Simply defrost and serve…
“Our food is hand-made by a fourth generation Wiltshire butcher and includes only the best human grade British ingredients. We want every cat and dog in the UK, and beyond, to have access to the best quality raw meals – the closest to what they would eat in the wild. It is our ultimate aim to make the raw food diet fun, easier and more convenient for pet owners to follow in order to encourage more people to start feeding their pets in this way.”
Poppy’s Picnic has a team of experts supporting the brand including holistic vet Nick Thompson and nutritionist Moddie Lambert.