News Arcadia Rebrands All Natural Foods

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Arcadia rebrands ‘all-natural’ foods
31st December 2018

Arcadia Earthpro has completed a change in packaging of its ‘All-natural’ range of supplements and foods.

The new concept is said to focus on the strengths of the brand and ensure that each product is easier to locate and understand on the shelf via a ‘family of grouped colours’, badges and expert imagery.

John Courteney-Smith, head of science and innovation at Arcadia, said: “It is very clear that reptile and amphibian keepers from all over the world have accepted the theory behind ‘EarthPro’ nutritional products, bought into the range and seen very positive results in large numbers.

“As the original ‘small range’ grew so did our following; this has allowed us to create an all new and easy to understand packaging format that I think really sets a standard for the whole reptile trade. EarthPro really does have an identity of its own now.”

EarthPro products are made in England and the company says the pouches are reseal-able, durable and represent up to a 75% reduction in ‘single use plastics’, when compared with traditional methods.