Aquatics Manufacturer Interpet Is Launching A New Website For Consumers



AQUATICS manufacturer Interpet is launching a new website for consumers.
26th September 2017

By Sandra Pearce

A spokesman said: “Written in an accessible and friendly style, helpful content will educate new fishkeepers and drive category trade-up for more experienced fishkeepers.”

Drawing on 65 years of fishkeeping experience, Interpet has invested in the website which is ‘full of high quality information’ and aims to ‘convert confused consumers and experienced fishkeepers into new customers’.

The mobile-responsive set-up is fully SEO optimised, so consumers can find what they want easily, regardless of their device. A link to the correct Interpet product for their needs and a simple-to-use store locator will drive sales to trusted retail partners, it says. Retailers wishing to feature on the store locator should email their store details to

The new website ( includes a fish health and aquarium problem diagnostic tool; a treatment dosage calculator; a support centre with videos, animations and articles; and a product selector. Fishkeepers can also rely on freshly updated information with regular blog posts to stay abreast of the latest developments, trends and product news.

The company’s Adrian Exell said: “Fishkeeping should be fun, not a mystery. That’s why we’ve avoided jargon and excessive science-speak and made sure we’ve filled our website with genuinely useful information in plain, simple English. We hope this new website will help people understand how to keep healthy fish in an appropriate environment.”

Trade customers can visit to access support functions and other trade-specific tools.