News 3p Turns 20

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3P Turns 20
11th May 2022

By David Rees


Pet accessories distribution business 3P Enterprise, best known as the UK home of the Henry Wag brand, is celebrating its 20th year of trading this year.
 
Originally called Pet Play Pads, the business was founded in 2002 by current managing director Grant Rogers, who started out by building wooden dog kennels in his garage.
 
The company evolved and grew with the addition of dog and cat accessories imported from the USA and eventually became known as 3P Enterprise in 2008 when it incorporated and went on to distribute own label products, other branded dog and cat accessories and a growing range of branded products from Petmate (Doskocil). The major step-change of growth followed the creation and launch of the Henry Wag brand, which includes a range of cleaning and drying products, travel accessories and car interior protection covers. 
 
Rogers said: “It had always been an ambition of mine to run my own business, and quitting the corporate world to make dog kennels did raise a few eyebrows.” 
 
He continued: “We recognised that to really grow the business and create something special we needed to develop our own product range. I grew up on a dairy farm and spent loads of time outdoors with dogs, creating the Henry Wag brand gave me a chance to combine my love of the outdoors, dogs and product development.”
 
The brand, which focuses on providing product solutions to overcome the problems associated with outdoor activity with dogs, is now available in over 500 stores around the UK and has distribution in more than 10 international markets. It is exhibiting at the international Interzoo exhibition in Germany later this month.
 
Rogers added: “I must give a big shout out to our amazing customers who have supported us throughout our journey and especially their commitment to the Henry Wag brand. We’ve also been very fortunate to have a really great team who have made our achievements possible.”