War Horse Visits Pet Food Business



‘War Horse’ visits pet food business
5th November 2018

By Karen Pickwick

Employees at The Real Petfood Company with the model of Joey

A life-sized model of Joey – the equine hero of the book and film ‘War Horse’ – paid a visit to The Real Petfood Company factory, in Bodelwyddan, as part of a regional fund-raising tour of schools and businesses. 

The brainchild of Richard Kendrick, the Royal British Legion poppy appeal organiser in Rhyl, the horse is being used to raise awareness of the Second World War and the sacrifice made by thousands of British and Commonwealth soldiers as well as the vital role played by horses.

Local chainsaw sculptor Ian Murray – himself an army veteran – took 60 hours to create the model, made entirely from Welsh oak.

The Real Petfood Company is the lead sponsor for this initiative, which will form a major part of this year’s Poppy Appeal activity in the region.


 Left to right: James Lawson (MD at The Real Petfood Company), Graeme Jones (production director) and Richard Kendrick (Rhyl poppy appeal organiser)

James Lawson, managing director of the company, said: “As a local business we are delighted to support Richard’s inspired idea for commemorating 100 years since the end of World War I. I feel it is vital that sacrifices made by the armed forces – both past and present – should not be forgotten and this will be helped by the fact that Joey is proving very popular when he visits schools.” 

Richard Kendrick said: “Between now and November 11 we have a hectic schedule of locations to visit and we are also supporting Royal British Legion fund-raising activities in other towns. There is even a possibility that Joey might get to visit the Houses of Parliament.  We have already raised £500 for this year’s Poppy Appeal and are confident of reaching a £1,000 by Remembrance Sunday.”