News Sarah Fowler Joins Fish4dogs From Vital



Sarah Fowler joins Fish4Dogs from Vital
18th January 2018

By Karen Pickwick
An experienced pet trade specialist, who loves to mountaineer in her spare time, aims to take Fish4Dogs to new heights as its sales director.
Sarah Fowler has joined the Worcestershire-based premium pet food manufacturer to drive sales in the UK and Europe and increase brand and product presence in stores.
She has 17 years’ experience in the pet sector, with wide knowledge of European retail and wholesale networks. Sarah was previously commercial director at Vital pet wholesale.
“There is a massive opportunity to broaden the range of Fish4Dogs in UK trade outlets,” she said. “ Fish4Dogs has a wonderful product range, which delivers on quality and brand promise. It has a very loyal direct to consumer base and sells well in-store where pet shop owners fully understand the benefits of feeding fish to dogs.  
“I’m excited by the challenge of bringing Fish4Dogs excellent range of food and treats to more and more customers, via pet shops around the UK and in mainland Europe.”
A graduate of Oxford Brookes University, Sarah is skilled in strategic development and creating strong growth for premium brands via pet wholesale and retail channels.  
She says she is a staunch advocate of ‘pet first – quality food and treats – heathy dogs – happy owners’, which was a key objective in her buying and marketing work with Vital.
In her spare time, Sarah, enjoys hiking, mountaineering, running, skiing and travel. She has ambitions to run a marathon and ultimately climb the Alps but has a more realistic objective in the short term – to complete the Wainwright routes of the English Lake District.
Fish4Dogs CEO Graham Smith, said that he was delighted to have Sarah as part of the team.
“Sarah has a thorough and comprehensive knowledge of the industry, she understands our brand and the values which underpin it. Her expertise and passion for the business will help our continued growth and develop new sales opportunities to give consumers greater choice and convenience to access our product ranges. Specifically, over the coming weeks Sarah will be building a new team to provide UK pet shops with enhanced support in terms of training, promotions, merchandising providing them with tangible retail growth opportunities”
Toby Hart, the previous sales director at Fish4Dogs, has been appointed to a new role within the company, business development director, and is responsible for driving export sales in specific ‘super growth’ countries including China, Australia and the US.