Fantastic First Day At Aqua 2017



‘Fantastic’ first day at AQUA 2017
18th October 2017

By Sandra Pearce

More than 100 exhibitors unveiled a wide array of products to visitors to AQUA 2017 on the opening day of the busy aquatics and water gardening trade show at Telford International Centre.

Ruth Low, a director of Gordon Low, summed up the mood of exhibitors when she said: "It has been a fantastic first day. I haven’t stopped talking to new and current customers and I’m really happy with how things have gone.”

And Ashleigh Foster, marketing manager of Tetra, said: “AQUA allows us to showcase all our new launches. So far the show has been great and the sales force have been busy all day.”


Tropical Marine Centre had an Hawaiian theme on its stand, while the ‘Display Creations’, featuring a Hammerhead Shark and Giant Koi, stopped visitors in their tracks on the Hamac Trading Company stand.

This year’s show was the first AQUA event for Marine Arts, and Steve Le Chevalier was delighted by the response to his company’s display of decorative seashells. He said: “We weren’t sure what reaction we would get but we took our first order after only 10 minutes of the doors opening and never looked back. AQUA has opened up a whole new world to us.”

Kelkay was another new exhibitor and said it had ‘great success’ on the opening day. “It has been fantastic and well worth us showcasing our new range of fountains. We’ve been impressed with the quality of visitors.”

Prodibio has exhibited at AQUA in the past but according to Laura Beswarick, this exhibition has been the best yet. “We are launching two new products and they have created lots of leads and orders.”


The first day of the show also got the thumbs-up from visiting retailers. Daniel Weston, of Reef Aquatics in Bognor Regis, said: “We never think twice about making the trip to AQUA. There is always a good variety of new products to see and all the main companies exhibit. The atmosphere in the exhibition hall is brilliant, and everyone is friendly, chatty and helpful. We also love the AQUA dinner where we can meet and speak to other retailers, and also relax in the company of our suppliers. AQUA is such a fantastic event.”

Tim Savage, of Pond Planet in Stockton-on-Tees, admitted that spending two days at the show was vital to his business. “AQUA allows us to have a dedicated amount of time talking to manufacturers and suppliers. The show is well set up and easy to get around, and is the perfect showcase for everything that’s new in the market. It’s the ideal place to raise awareness of new products.”

The show is open for a second day today, Thursday, October 19, from 9am to 4pm.