Country Dog Range Rebranded



‘Country’ dog range rebranded
12th February 2018

By Karen Pickwick
A dog clothing and accessories range, originally supplied under the Shires Equestrian brand name, has been rebranded as Digby & Fox to avoid confusion since the Shires name and logo are completely focused on the equestrian industry.
Digby & Fox is designed to bring a country feel to dog clothing and accessories. It includes print dog beds, leather collars, and leads in eye catching colour together with practical coats and hi-viz vests.
The tag line ‘For country loving paws’ reinforces the brand’s philosophy. 
The dog coats are made from waterproof, breathable fabric that has a hardwearing ripstop weave to limit tearing should the coat get caught on anything sharp. The coats are fully adjustable at the chest and belly with elastic hind leg straps to keep the coat from slipping. Additionally all coats are harness compatible, which will not restrict the type of collar used. 
The printed waterproof dog beds can be used inside or outdoors and are suitable for the car boot to keep interiors clean.