Pets Business World - Launch Pad - Woof And Brew



Dog save the Queen...

This year, pet drinks specialist Woof & Brew will be providing the Great British public with a Christmas day special for animal lovers.

The Cambridge-based company is looking for three dogs to feature in what it promises will be the ‘best ever’ alternative Queen’s speech.

Dog owners from across the UK are invited to audition their four-legged best friends by simply uploading a video of their dogs with either a bottle of Woof & Brew’s Pawsecco or Bottom Sniffer doggy beer. The chosen three will then have a starring role in the video to be aired on Christmas Day. Filming will take place slightly beforehand at a top-secret location!

No special stunt skills are required although Woof & Brew does ask that only well-behaved owners accompany their dogs on the day of filming.

To enter now or to see more details, owners need to go to and upload as many videos as they like.

Pawsecco and Bottom Sniffer are available from pet stores with an RRP of £2.99 per bottle.

   Woof & Brew produced the world’s first herbal doggy teabag in 2013 and followed this up by providing these in a ready-made tonic format. In 2016, the company launched another award-winning product, doggy ‘beer’ Bottom Sniffer, and followed suit with the launch of Pawsecco in 2017. Its products have scooped several awards, including Gift Of The Year, and have featured in several TV shows, with most recent appearances being on ‘The Apprentice’, ‘The Lorraine Show’ and ‘This Morning’ – and Alan Carr had a swig of Pawsecco at Crufts!

The co-founders of Woof & Brew are Steve Bennett, who also founded Dogfriendly, and Lisa Morton, a brand designer and consultant. They say their products are still receiving great exposure and feedback, with sales continuing to grow.


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