Pet Business World

Jollyes to educate pet owners with “trick or treat” campaign

David Rees — Tue, 27 Oct 2026 01:22:49 +0000

Retailer Jollyes has created a Halloween campaign designed to educate owners about the benefits of feeding natural treats. In-store activations at Jollyes stores on October 31 will reward pets who come dressed up in a costume or who are able to perform a trick with a free natural pet treat. The retailer has released research [...]

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Naturediet expands Feel Good range with Halloween line

David Rees — Tue, 27 Oct 2026 01:20:36 +0000

Naturediet has launched a limited-edition Halloween-themed recipe under the name of Spooky Stew. Part of the brand’s Feel Good range, the recipe combines 61.4% chicken with pumpkin, potato, peas, and chicory root to provide a highly digestible source of protein. The product is made from 100% natural ingredients and is grain-free. The firm pâté can [...]

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BSB Products introduces new wet cat food from Germany

David Rees — Tue, 27 Oct 2026 01:19:15 +0000

BSB Products has launched the Pussy Deluxe brand of wet cat food in the UK. Made in Germany by Fleischeslust, Pussy Deluxe complete wet cat food features up to 85% meat and offal and comes in two formats: sausages and pouches. The sausage range features 85% meat and offal as a mousse. Products are grain [...]

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PIF makes progress on UK Pavilion for Zoomark

David Rees — Fri, 23 Oct 2026 09:53:01 +0000

The Pet Industry Federation (PIF) is reporting good progress in developing a dedicated UK presence at next year’s Zoomark exhibition in Italy. The Federation reports that UK businesses are now discussing stand requirements and confirming their interest in joining the British presence at the trade show in Bologna, which will take place on May 11-13. [...]

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OATA launches new coral import guide

David Rees — Fri, 23 Oct 2026 09:51:31 +0000

The Ornamental Aquatic Trade Association (OATA) has created a new guide to help coral traders ensure they are importing and selling legal species permitted for trade in the UK. The import guide gives a background into CITES regulations and examines the applicable UK laws. It also outlines how coral traders can check to see if [...]

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Carnilove expands UK range with Active Salmon dog food

David Rees — Thu, 22 Oct 2026 21:35:56 +0000

BSB Products has launched Carnilove Active Salmon dog food in the UK. The new recipe has 26% fresh salmon as the first ingredient, with additional salmon protein, vegetables, fruits and herbs in a 70:30 ratio of animal ingredients to fruit and vegetables. The recipe includes pumpkin, legumes, apples, blueberries, cranberries, ginger, and sea buckthorn, plus [...]

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Jollyes opens in Mansfield

David Rees — Thu, 22 Oct 2026 21:34:41 +0000

Jollyes Pets has opened a new store in Mansfield, Nottinghamshire. Deputy Mayor of Mansfield Craig Whitby joined five special canine guests, including retired police and prison service dogs, to mark the opening with a ribbon cutting ceremony. Store manager Sam Newbold said: “It’s brilliant to be bringing Jollyes Pets to Mansfield and giving local pet [...]

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UK Pet Food to refocus its efforts on tackling misinformation

Simon King — Tue, 20 Oct 2026 12:09:31 +0000

Incoming UK Pet Food chief executive Nicole Paley has identified misinformation as a key focus for the manufacturers’ trade association going forward. “We’ve recently been working on a big piece around misinformation,” Paley said. “The campaign ‘Love Them Madly, Feed Them Wisely is all about trying to cut through all the stuff that’s online. that [...]

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Ruffingtons unwraps two new Christmas gifting lines

David Rees — Tue, 20 Oct 2026 12:06:31 +0000

Fold Hill’s premium dog treat and gifting brand Ruffingtons has launched two new products for Christmas 2026. Best in Show brings together a selection of Ruffingtons favourites in a single, selection-box-style format, while 12 Days of Christmas is a festive gift containing a dozen individual treats designed around the traditional 12 Days of Christmas. The [...]

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Government responds to parasite medication report

David Rees — Fri, 16 Oct 2026 12:01:41 +0000

The Government has accepted many of the findings of the recent House of Lords inquiry into flea and tic medication, but has stopped short of recommending any changes to the law at this stage. In its official response to the recent report by the House of Lords Environment and Climate Change Committee, the Government said [...]

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