Pet Business World

European raw food suppliers create new standards scheme

David Rees — Fri, 15 May 2026 14:20:48 +0000

A number of UK and European raw food brands have signed up to a new initiative aimed at raising standards in the category. The new programme aims to engage manufacturers across Europe to create robust and harmonised standards. Participating companies are expected to commit to full adherence to EU regulations and going beyond these to [...]

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Interzoo exhibition recognises sustainability initiatives

David Rees — Fri, 15 May 2026 14:19:14 +0000

The Interzoo trade show has recognised sustainability in pet food production with its inaugural Sustainability Award. Presented on the eve of this year’s exhibition in Nuremberg, Germany, this week, the top award went to Swiss-based form DSM-Firmenich, which is developing functional ingredients for pet food and animal health using an algae-based omega-3 oil as an [...]

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The Innocent Hound launches new Training Treats collection

David Rees — Fri, 15 May 2026 14:18:05 +0000

Air-dried pet food brand The Innocent Hound has launched a new Training Treats collection. Designed to support dogs and their owners through every stage of training, the new range features four recipes made using British venison, British lamb, sustainably sourced salmon, and sustainably line-caught tuna with British crab. The soft, bite-sized treats are suitable for [...]

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PBW News – May 2026

David Rees — Thu, 14 May 2026 10:55:03 +0000

The May 2026 issue is now available online! Packed full of news, features and comments, including: USE IT OR LOSE IT: National Pet Shop Day campaign urges shoppers to love their local store. NEW RIGHTS FOR RENTERS: A potential boost for pet ownership as The Renters Rights Act comes into force. DEPOT DESIGN: Pedigree Wholesale [...]

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Jollyes confirms Adam Dury as CEO

David Rees — Thu, 14 May 2026 07:52:37 +0000

Retailer Jollyes has confirmed Adam Dury as its next chief executive officer. Dury became CEO-designate in October 2025 after joining as chief operating officer in January 2025. Prior to that, he spent five years as chief commercial officer at Card Factory plc as well as in commercial roles at Tesco and Marks and Spencer. At [...]

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Carnilove unveils new recipes and brand identity

David Rees — Mon, 11 May 2026 12:11:18 +0000

Cat and dog feeding brand Carnilove has unveiled a refreshed brand identity, new recipes and a refined product portfolio. All Carnilove recipes now feature fresh meat in two ranges, Carnilove Active and Carnilove True Fresh. The Carnilove Active range features 70-80% total meat, now with 26% fresh meat for superior palatability and digestibility, while Carnilove True [...]

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Doodlebone adds Lilac Quilt option to Dinky Dog Collection

David Rees — Mon, 11 May 2026 12:09:50 +0000

Doodlebone has expanded its Dinky Dog Collection with a Lilac Quilt colourway. The launch is designed as a seasonally-appropriate update to the Mint Quilt range for spring and summer, following continued demand for purple tones across the brand portfolio, The Lilac Quilt colourway is available across a curated selection of Dinky Dog items, including the [...]

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Assisi Petcare acquires NAW brand owner Sniffers

David Rees — Fri, 08 May 2026 16:39:02 +0000

Assisi Petcare has acquired Sniffers Pet Care Limited and its lead brand, the natural dog treat NAW. Since launching in 2023, the single-ingredient, meat-based NAW range has built a following in the specialty pet and e-commerce channels. The brand is built around a “nose-to-tail” ethos and is committed to using every part of the animal, [...]

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Meatly to build Europe’s largest cultivated meat facility

David Rees — Fri, 08 May 2026 10:11:46 +0000

Cultivated meat supplier Meatly has raised funding to build the largest production facility of its kind in Europe. Meatly is the first company in Europe to sell cultivated meat commercially, having secured UK regulatory authorisation in 2024 and run a retail trial with Pets at Home in 2025. Its current focus is the pet food [...]

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Pet Remedy lands King’s Award for Innovation

David Rees — Fri, 08 May 2026 10:10:00 +0000

Devon-based pet wellbeing company Pet Remedy has achieved the King’s Award for Enterprise for Innovation. The company has been honoured for its portfolio of calming products designed to help animals cope with stress and anxiety without sedation. Pet Remedy’s products are designed for use across a wide range of animals, including mammals, birds and reptiles, [...]

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