Two all-pet shows?
Detail:
Funny how two buses always come at once. Well, not so funny if you’ve been standing at said bus stop for the last 40 minutes, heavy bags in hand and screaming kids underfoot.
And now we have two all-pet consumer shows. Within six months of each year. The first, the LovePets Show (www.lovepets.me.uk), will take place on November 27 and 28 at the East of England Showground in Peterborough. The second, the London Pet Show (www.londonpetshow.co.uk), will be staged at the National Hall, Olympia, next May 7 and 8.
Both will have distinct zones for the relevant pet. LovePets’ offering is divided into dogs; cats; equine; small pets and birds; and fish, exotic pets and reptiles. The London Pet Show has zones branded Discover Dogs; Discover Cats; Discover Reptiles; Discover Small Furries; and Discover Fish.
Both stress animal welfare, care and education as primary aims, and both say entertainment will be high on the agenda, with displays, demonstrations and interactive elements.
The big difference between the two? The LovePets Show is marketing itself largely as a regional show for the Eastern counties – parent company is the Johnston press group and it will throw the might of its stable of local newspapers and websites into a high-profile advertising campaign to get visitors through the door. Its events team has loads of experience organising other large-scale events.
As for the London Pet Show, well, it is London. And along with that come the assumptions, expectations and atmosphere of any major London event. The team behind this show also has the experience of running last year’s Ultimate Pet Show at the NEC in Birmingham.
The organisers are upfront that mistakes were made at that event, but that they have learned from those and can now offer a much better show. And they are certainly having conversations with the right names in the industry. What is confirmed at this stage, for instance, is that their Discover Dogs section is being organised by the Kennel Club and will include a display of 28 breeds and a heat of Scruffts Family Crossbreed/mixed breed of the Year, sponsored by James Wellbeloved.
It’s the battle of the pet shows. I shall be watching developments with interest, and shall certainly visit both.
For exhibitors, it means yet more decisions as to which to attend, and budget juggling to accommodate those decisions.
For owners, it can only be good news – the more shows there are that celebrate pets, the better. And if every owner walks away having learned or discovered something new, that to my mind is success.
And now we have two all-pet consumer shows. Within six months of each year. The first, the LovePets Show (www.lovepets.me.uk), will take place on November 27 and 28 at the East of England Showground in Peterborough. The second, the London Pet Show (www.londonpetshow.co.uk), will be staged at the National Hall, Olympia, next May 7 and 8.
Both will have distinct zones for the relevant pet. LovePets’ offering is divided into dogs; cats; equine; small pets and birds; and fish, exotic pets and reptiles. The London Pet Show has zones branded Discover Dogs; Discover Cats; Discover Reptiles; Discover Small Furries; and Discover Fish.
Both stress animal welfare, care and education as primary aims, and both say entertainment will be high on the agenda, with displays, demonstrations and interactive elements.
The big difference between the two? The LovePets Show is marketing itself largely as a regional show for the Eastern counties – parent company is the Johnston press group and it will throw the might of its stable of local newspapers and websites into a high-profile advertising campaign to get visitors through the door. Its events team has loads of experience organising other large-scale events.
As for the London Pet Show, well, it is London. And along with that come the assumptions, expectations and atmosphere of any major London event. The team behind this show also has the experience of running last year’s Ultimate Pet Show at the NEC in Birmingham.
The organisers are upfront that mistakes were made at that event, but that they have learned from those and can now offer a much better show. And they are certainly having conversations with the right names in the industry. What is confirmed at this stage, for instance, is that their Discover Dogs section is being organised by the Kennel Club and will include a display of 28 breeds and a heat of Scruffts Family Crossbreed/mixed breed of the Year, sponsored by James Wellbeloved.
It’s the battle of the pet shows. I shall be watching developments with interest, and shall certainly visit both.
For exhibitors, it means yet more decisions as to which to attend, and budget juggling to accommodate those decisions.
For owners, it can only be good news – the more shows there are that celebrate pets, the better. And if every owner walks away having learned or discovered something new, that to my mind is success.
By:
Sandra
Date/time :
12/07/2010
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