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PIF AWARDS





Entries open for industry awards

Entries for the 2017 Pet Industry Federation Awards open today online through www.petbusinessworld.co.uk, the website of pbwnews, the Forum & Awards’ media sponsor.

New for this year are three categories recognising projects that have been particularly innovative or sustainable, and a Charity of the Year award that recognises important achievements between the third sector and pet businesses.

It is free to enter your business in the Pet Industry Federation Awards and to be in with a chance of winning you simply need to tell us, in no more than 500 words, why you think you should win. To help steer you in the right direction however, we have put a list of criteria together that judges will be specifically looking for in the entries.

Shortlisted companies will be announced in the October issue of pbwnews, with the winners being revealed, alongside the Lifetime Achievement Award, at the Pet Industry Federation Awards dinner at Whittlebury Hall, Towcester, Northamptonshire on Tuesday, November 28.

Taking its cue from last year, the gala evening promises to be memorable.






The Pet Industry Award categories are:
• Retail Chain of the Year (five or more stores)
• Independent Retailer of the Year (less than five stores)
• Manufacturer of the Year
• Wholesaler of the Year
• Exporter of the Year
• Grooming Business of the Year
• Kennel or Cattery of the Year
• Pet Service of the Year
• Top Sales Representative
• Sustainability Award
• Innovation Award
• Charity Award

The deadline for the receipt of entries is Monday, August 21.
 
Lead sponsors of the Forum & Awards are Mars Petcare, Crown Petfoods, Natures Menu and Agria Pet Insurance, with pbwnews as media partner.

Tickets for the Forum conference & Awards will be available online at www.petfederation.co.uk. Further details are available from Alexandra Baker on 01234 224509.

 

Awards judging criteria:



1)  Pet Retail Chain of the Year

This award is open to specialist pet retailers with FIVE STORES OR MORE. One site only should be chosen for entry, however. Judges will be looking for a consistently high level of excellence and entrants should consider the following areas when submitting their nominations:
Commercial success – Has the premises expanded or taken on new staff? Seen increased profits? Grown its customer base?
Customer service and satisfaction – Are there ways in which the business measures customer satisfaction?         
Staff training – Have staff undertaken courses, gained qualifications or kept up to date with knowledge?
Innovation – Has the business been particularly innovative, whether in its approach to marketing, attracting new customers or displaying products etc…
Shortlisted companies in this category will be mystery-shopped as part of the process to determine the winner.

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Pet Retail Chain of the Year - enter here 
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.



2) Independent Retailer of the Year

This award is open to specialist pet retailers with FEWER THAN FIVE STORES. One site only should be chosen for entry, however. Judges will be looking for a consistently high level of excellence and entrants should consider the following areas when submitting their nominations:
Commercial success – Has the premises expanded, or taken on new staff? Seen increased profits? Grown its customer base?
Customer service and satisfaction – Are there ways in which the business measures customer satisfaction?         
Staff training – Have staff undertaken courses, gained qualifications or kept up-to-date with knowledge?
Innovation – Has the business been particularly innovative, whether in its approach to marketing, attracting new customers or displaying products etc…
• Shortlisted companies in this category will be mystery-shopped as part of the process to determine the winner.

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Independent Retailer of the Year - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.

 


3) Manufacturer of the Year

Commercial success – Has the premises expanded or taken on new staff? Seen increased profits? Grown its customer base? Launched new products?
Customer service and satisfaction – Are there ways in which the business measures customer satisfaction? What advice, training and marketing collateral do they provide for their customers?
Staff training – Have staff undertaken courses, gained qualifications or kept up to date with knowledge?
Innovation – Has the business been particularly innovative, whether in its approach to products and NPD, marketing or corporate social responsibility.
• This category will be judged by a committee made up of retailers and a sponsor.

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Manufacturer of the Year - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.




 
4) Wholesaler of the Year

• This category will be judged by members of the Pet Retailers’ Association
Commercial success – Has the premises expanded, or taken on new staff? Seen increased profits? Grown its customer base? Launched new products?
Customer service and satisfaction – Are there ways in which the business measures customer satisfaction? What advice, training and marketing collateral do they provide for their customers?
Staff training – Have staff undertaken courses, gained qualifications or kept up to date with knowledge?
Innovation - has the business been particularly innovative, whether in its approach to Products and NPD, Marketing, Corporate Social Responsibility
• This category will be judged by a committee made up of retailers and the sponsor

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Wholesaler of the Year - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.





5) Exporter of the Year

This award will go to a business that, in the opinion of the judges, best demonstrates how, through export activity, they have increased international sales and shows a commitment to expanding international business.
Export Strategy – Is there a strategy to promote and grow exports?
Commercial Growth – Has your business achieved growth in exports over the last three years?
Customer Satisfaction – Are your products designed to meet the needs of customers in export markets?
Export Growth – Are you actively seeking to enter new export markets?
Brand awareness – Is there is a high level of awareness of your brand in the target export market?

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Exporter of the Year - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.



6) Grooming Business of the Year

This award is open to all grooming businesses. If a business has multiple sites, one site only should be chosen for entry. Judges will be looking for a consistently high level of excellence and entrants should consider the following areas when submitting their nominations:
OWNERS OF THE BUSINESS SHOULD BE CITY & GUILDS LEVEL 3 7750 OR 7763 DIPLOMA QUALIFIED AND HAVE BEEN IN BUSINESS FOR AT LEAST THREE YEARS.
Commercial success – Has the premises expanded or taken on new staff? Seen increased profits over time? Grown its customer base?
Customer service and satisfaction – Are there ways in which the business measures customer satisfaction?         
Staff training – Have staff undertaken courses to further their own continued professional development, gained qualifications or kept up to date with knowledge?
Health & safety – Has the proprietor worked to ensure that their premises are fully health and safety compliant. Are staff and animals safe at all times?
Animal welfare – What steps has the proprietor taken to ensure that animal welfare is paramount in their salon?
Competitions – Has the proprietor taken part in the British Dog Grooming Championship or been ranked in other national grooming competitions?
Innovation – Has the business been particularly innovative, whether in its approach to marketing, attracting new customers or displaying products etc…
Entrepreneurial flair – What added value do customers receive? What additional services are offered?
Community life – Does the business work to further their business and the work of dog groomers within the local community
• An independent panel will judge the finalists in this category and mystery ‘telephone shopping’ will be conducted as part of the process to determine the overall winner.

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Grooming Business of the Year - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.



7) Kennel or Cattery of the Year

This award is open to all kennels or catteries. If a business has multiple sites, one site only should be chosen for entry. Judges will be looking for a consistently high level of excellence and entrants should consider the following areas when submitting their nominations:
• Businesses should have been running for at least three years.
Commercial success – Has the premises expanded or taken on new staff? Seen increased profits? Grown its customer base?
Customer service and satisfaction – Are there ways in which the business measures customer satisfaction?         
Staff training – Have staff undertaken courses to further their own continued professional development, gained qualifications or kept up-to-date with knowledge?
Health & safety – Has the proprietor worked to ensure that their premises are fully health and safety compliant. Are staff and animals safe at all times?
Animal welfare – What steps has the proprietor taken to ensure that animal welfare is paramount in their kennel or cattery?
Innovation – Has the business been particularly innovative, whether in its approach to marketing, attracting new customers or displaying products etc…
Entrepreneurial flair – What added value do customers receive? What additional services are offered?
Community life – Does the business work to further their business and the work of dog groomers within the local community.
• An independent panel will judge the finalists in this category and mystery ‘telephone shopping’ will be conducted as part of the process to determine the overall winner.

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Kennel or Cattery of the Year - enter here

or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.



8) Pet Service Business of the Year

This award is open to all pet specialist businesses – this could be home boarders, pet sitters or walkers or any pet-related business. If a business has multiple sites, one site only should be chosen for entry. Judges will be looking for a consistently high level of excellence and entrants should consider the following areas when submitting their nominations:
• Businesses should have been running for at least three years.
Commercial success – Has the premises expanded or taken on new staff? Seen increased profits? Grown its customer base?
Customer service and satisfaction – Are there ways in which the business measures customer satisfaction?         
Staff training – Have staff undertaken courses to further their own continued professional development, gained qualifications or kept up to date with knowledge?
Health & safety – Has the proprietor worked to ensure that their premises are fully health and safety compliant. Are staff and animals safe at all times?
Animal welfare – What steps has the proprietor taken to ensure that animal welfare is paramount in their pet business?
Innovation – Has the business been particularly innovative, whether in its approach to marketing, attracting new customers or displaying products etc…
Entrepreneurial flair – What added value do customers receive? What additional services are offered?
Community life – Does the business work to further their business and the work of dog groomers within the local community?
• An independent panel will judge the finalists in this category and mystery ‘telephone shopping’ will be conducted as part of the process to determine the overall winner.

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Pet Service Business of the Year - enter here

or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.




9) Sales Representative of the Year

This award is open to all sales reps, who can either nominate themselves or be nominated by a third party. Judges will be looking for a consistently high level of excellence and entrants should consider the following areas when submitting their nominations:
• Demonstrate how the nominee services their customers face to face.
• Demonstrate excellent business acumen and how efficiently the nominee manages their time and resource in their territory.
• Demonstrate how the nominee has made a valuable contribution to the development of people and/or improving the business processes of their sales team. For example as a role model, or coaching/ mentoring team colleagues, or in non-selling contributions to the team/company goals. Outline how the difference that has been made.

Applications should address the above criteria, maximum 300 words, and include a photograph. Judges will be looking for a consistently high level of excellence.
Sales Representative of the Year - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.



10) Sustainability Award

This award recognises projects or practices developed by businesses in the pet industry that demonstrate benefits to environmental, social and economic issues. Entries must clearly explain how the submission meets the criteria specified and must show how these sustainable practices have helped improve commercial performance.
Your entry should cover:
Environmental benefits
Objectives met
Planning (robustness of research and consultation)
Sustainable procurement
Implementation (management, operation, communications)
Value for money – outcomes/benefits versus cost
Wider implementation potential.

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Sustainability Award - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.



 
11) Innovation Award
This award recognises a team or individual that has sought new and better ways of doing things and taken steps to improve outcomes and successfully address an issue or challenge. This could be through using innovative approaches to designing and manufacturing pet products, or taking an innovative and creative approach to customers and pets that has delivered real commercial benefits. It should be an innovation which hasn’t been seen before.
Your entry should cover:
Innovation in design, technology and/or application
Improvement over existing products and services in similar areas
Performance in operation
Commercial success over the last two years.

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Innovation Award - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.




12) Charity of the Year
New for 2017, this charity award recognises the positive engagement between the pet industry and the charity sector. Has your charity demonstrated, in a particular area of work or campaign, excellent collaboration between pet businesses and the third sector for the good of animal welfare? If so, this award category will allow you to showcase your endeavours and successes.
Charity overview: When was it founded and who does it support?
• What were the background and objectives to this particular area of work, project or campaign?
• Explain how those objectives were met and the collaboration with a pet business(es) was achieved.
• How did animal welfare benefit as a result of the campaign or project?

To enter, please submit details of how your business fits the above criteria, in no more than 500 words.
Charity of the Year - enter here
or email your entry to awards@pbwnews.com specifying the award category you are entering in the subject.