Trade Has A Busy Crufts

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Trade has a busy Crufts
13th March 2017

By Sandra Pearce



Exhibitors at Crufts have said this year’s event was the busiest ever, with an estimated 160,000 dog lovers visiting the show, which ended yesterday (Sunday, March 12).

Many said they spoke to hundreds, if not thousands, of customers, but also met new trade customers.
Aimee Cinderby, director of sales at Symply Pet Foods (home of Symply, Canagan, Piccolo and The Cheshire Cat's Garden brands) said the company did ‘twice as much’ business as the previous year, ‘converted lots of new customers and spoke to about 15 new potential trade customers’.

Inspired Pet Nutrition, with its Wagg and Harringtons brands, had its ‘best ever show across both brands’. Marketing manager Daniel Reeves said: “Harringtons really is flying as a brand now and Wagg treats sold out completely, even after we got an extra delivery to get more stock.”



This was the first-ever Crufts for pet food manufacturer Edgard & Cooper. Marketing executive Rebecca Owens said: “Over the four days we are happy to report that there wasn’t a quiet moment on the Edgard & Cooper stand.

“We also gained the attention of retailers both in the UK and throughout Europe who have seen our social media channels and online activity, and want to see our ethical and eco-friendly brand on their shelves.”

“Crufts certainly felt busier this year,” said Gerard Lovell, joint MD of Forthglade. “It was great to note a far higher level of awareness of both our brand and our reputation for using quality ingredients. Events such as Crufts always provide such a wonderful opportunity to meet dog owners and hear the positive effects that a natural Forthglade diet has on their pets – whether it be a glossier coat, improved behaviour or how an unwell dog has vastly improved in health.  It’s been a great way to kick off this year’s event calendar as we’ve 20 more shows to attend this year.”

An American cocker spaniel was crowned Best in Show – two-year-old Afterglow Miami Ink, handled by owner Jason Lynn from Blackpool – was given the top award by Judge Jeff Horswell.

• Read our April issue for a full report on Crufts. If you don’t already receive a copy and you meet our trade criterior, subscribe here