Trade Fair Is Truly International

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Trade fair is truly international
15th February 2017

By Karen Pickwick

About 3,700 trade visitors from more than 50 countries attended spoga horse spring, the equestrian sports trade fair in Germany last week.

In total, 184 companies from 24 countries used the show as a platform for presenting their new products. With a 66% share of foreign exhibitors, spoga horse increased its level of ‘internationality’ by five per cent compared with the previous year.

“spoga horse spring once again confirmed its importance as the international trade fair for equestrian sports,” said Katharina C Hamma, chief operating officer of organiser Koelnmesse.

“Furthermore, the trade fair participants praised the very good mood at the spring edition of spoga horse. In terms of the ordering behaviour, quality of visitors and the overall event, spoga horse was awarded top marks.”

For three days, business, networking and entertainment was on the agenda in Hall 8 of the fair grounds in Cologne. In addition to the large selection of exhibits, the supporting programme including the spoga horse fashion walk, the spoga horse academy, the VIP Club (Very Important Premieres Club) and the presentation of the Reitsport Markt Dealers Award.