Lily’s Kitchen has launched the Great British Breakfast tin (400g), giving pet ‘parents’ the opportunity to extend their special weekend breakfast to their four-legged family.
Recent success of the Sunday Lunch tin (also 400g) showed a genuine appetite for recipes that are not only based on human meals, such as Lamb Hotpot, but for recipes that help the whole family to enjoy a traditional meal time together. Breakfast is one of the nation’s favourite mealtimes and was a natural choice to add to the range alongside a top-seller Sunday Lunch.
The Great British Breakfast recipe is a combination of breakfast ingredients such as venison sausage meat (which is high in protein and one of the leanest meats), haricot beans, ham and eggs, topped with parsley for digestive support and Lily’s Kitchen’s signature herb blend.
The product is hypoallergenic, natural and holistic, and contains no rendered meats, animal derivatives, added fillers, artificial flavourings, sweeteners or preservatives. It is also grain free.
Lily’s Kitchen CEO and founder Henrietta Morrison said: “Our pets are family and deserve to be included in our favourite mealtime moments. What better way to start the day than with a hearty and wholesome breakfast made with delicious ingredients? Being able to share occasions such as this with our pets is what consumers are looking for, which is why the humanisation trend is booming in the category. ”
The new Great British Breakfast recipe, RRP £2.49, is available to order from March 21 and will be sold in independent pet shops and on the Lily’s Kitchen website.