Tetra Gives Pond Range A New Look

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Tetra gives pond range a new look
23rd January 2018

By Sandra Pearce
Tetra has refreshed its pond range with a new packaging design, offering clear and modern labelling to help communicate product uses and benefits more easily for fishkeepers.
 
The update follows a global survey which revealed how consumers interact with product packaging, providing valuable insight into the refresh. As a result, Tetra has made the purchasing decision easier for fishkeepers by giving products a clear description, appealing visuals, simple icons to highlight key features, and a summary of benefits.
 
Tetra’s pond range also follows the simplicity of its KOI Beauty nutrition, which provides high-quality ingredients for balanced feeding.
 
Ashleigh Foster, aquatics marketing manager, said: “We’re really excited to launch our new fresh packaging which helps to improve consumer experience by clearly communicating key product uses and benefits. 
 
“Having tested the new concept with our target audience we were very happy to hear they feel the products look appealing and premium, with the wording and colours making it easier to identify Tetra’s trusted range of solutions.”
 
Tetra’s new packaging will be introduced gradually with minimal changes to product names or EAN codes. Tetra’s AquaSafe and TetraMin already feature the new design with all other indoor ranges to follow from 2018.