Suffolk-based animal bedding manufacturer SmartBedz has appointed Ken MacKinnon to its sales team. Ken will be responsible for the sales of the SmartBedz in the North West, West Yorkshire and Lancashire and for the development of sales in the veterinary channel.
He has 14 years experience in the cat litter market with Smart Cat and Vets Choice Ltd.
Ken said: “I am delighted to take this opportunity. The market for environmentally-friendly litter is growing and with it the demand for sustainable, consistent, high quality products that work. I believe SmartBedz is probably the only one on the market that ticks, not just some but, all of the boxes. My aim is to share that knowledge with the veterinary and pet trade in the area.”
The SmartBedz range of straw pellets is suitable for cats, all small pets and chickens, providing a natural alternative to traditional bedding and litter.
Director Nigel Bateson said: “This is a very exciting appointment for us; Ken’s knowledge and experience of the cat litter market is second to none. His decision to join our team reinforces and reflects the value of the SmartBedz product in a market where quality and consistency are critically important. We are delighted to have Ken on board.”