PR and content agency The Lucre Group has won the Natures Menu account.
The leading raw pet food company has tasked the agency with extending its brand awareness to educate consumers on the benefits of a raw food diet for pets. Activities for 2017 will include media and blogger engagement, product launches, news campaigns and social media support.
Dawn Spiby, marketing director at Natures Menu, said: “Lucre excelled at every stage of the pitch process, so it was an easy decision to appoint them as our retained agency. Their understanding of our brand and its future direction, combined with the team’s passion, really set them apart. We are very much looking forward to working with the team, and their pets, to educate the owner community on the health benefits of switching to a raw food diet.”
Tamarind Wilson-Flint, Lucre co-owner and director, added: “This brand perfectly complements our existing portfolio and the personal passions of the team – we’re mad about animals! It’s great to be working with a client that has such exciting plans and one that is so committed to the health and well-being of the nation’s pets. That, combined with superb products and a bunch of clever people, means that our task of making helping Natures Menu be more front of mind will be a relatively easy one.”