Lucre Has Raw Ring Success

NEWS



Lucre has raw-ring success
12th April 2017

By Karen Pickwick

PR and content agency The Lucre Group has won the Natures Menu account.

The leading raw pet food company has tasked the agency with extending its brand awareness to educate consumers on the benefits of a raw food diet for pets. Activities for 2017 will include media and blogger engagement, product launches, news campaigns and social media support.
 
Dawn Spiby, marketing director at Natures Menu, said: “Lucre excelled at every stage of the pitch process, so it was an easy decision to appoint them as our retained agency. Their understanding of our brand and its future direction, combined with the team’s passion, really set them apart. We are very much looking forward to working with the team, and their pets, to educate the owner community on the health benefits of switching to a raw food diet.”
 
Tamarind Wilson-Flint, Lucre co-owner and director, added: “This brand perfectly complements our existing portfolio and the personal passions of the team – we’re mad about animals! It’s great to be working with a client that has such exciting plans and one that is so committed to the health and well-being of the nation’s pets. That, combined with superb products and a bunch of clever people, means that our task of making helping Natures Menu be more front of mind will be a relatively easy one.”




 

[ X ] EU Cookie Compliance:This website uses cookies for essential functionality, your convenience, and to help us improve the site using Google Analytics.Accept cookies & hide this message.

Cookies are small text files that can be placed on your computer by websites you visit, which are used widely to make websites work properly or more efficiently, as well as to provide information to the owners of the site, and/or their service providers.

Most browser software will allow you to turn off cookies, but you should note that doing so may cause some website functionality to stop working.
Check your browser's help or privacy settings if you want to turn cookies off.

The cookies used on this site include the following:

Cookies for Website Traffic Monitoring and Improvements 1. Google Analytics creates 4 cookies, __utma,__utmb,__utmc and __utmz.
We use Google Analytics to monitor our website's performance, and how visitors use it so we can make improvements to the user experience. If we use Google Adwords or Google A/B testing, these may also utilise a cookie for the same purposes as Analytics.

Cookies for User Convenience 2. We use a simple cookie to help remember login details for our site's admin panel and also for our Blog admin panel. These are for user convenience only, and no information is collected or shared with anyone.

Essential Cookies for Website Functionality 3. PHPSESSION. This is an essential cookie that assigns a session to each visit to ensure the site's functionality works properly, that only lasts while you are on this site. No information is retained or shared with anyone.
4. regID. An essential cookie which helps the website remember you after you have logged in, allowing you to utilise specific website functionality for logged in users only. No information is retained or shared with anyone.

Find out more about cookies